Case study · Website relaunch &

From relaunch to lead machine

Website relaunch with clear user guidance and a new communication strategy — live in 8 weeks.

Overview

What we did

Moerschen needed a website that makes complex industrial services understandable and guides prospects straight to the right contact. We rebuilt information architecture, design, and content from scratch.

Background

The old website had grown organically over the years, was hard to navigate, and technically outdated. Visitors couldn't find the right contacts or the right services.

Problem

Unclear navigation, outdated design, missing clear calls-to-action, long paths to the right contact person, no consistent brand experience across sections.

Solution

New information architecture along the customer journey, clearly guided contact paths, a modern design system, iterative delivery with weekly feedback up to launch after 8 weeks.